Bulgari style is easily recognizable by ancient elements of Roman, Greek, Italian Renaissance, and later introduced Parisian and Art Deco style. It remains true to its roots producing jewelry and accessories of compact rounded forms that are generously decorated with gems and various colors and combinations. Bulgari is also famous for colored stones, especially sapphires mixed in unique formats.
One aspect that makes Bulgari a luxury powerhouse is the company’s dazzling clientele. International icons such as Elizabeth Taylor, Audrey Hepburn and Princess Grace of Monaco were avid collectors. Jessica Lange wore a diamond studded gold chain and bracelet by Bulgari in the 1976 movie, KING KONG. More recently, Naomi Watts and Uma Thurman were seen donning Bulgari pieces. Andy Warhol once said, “For me, calling at Bulgari’s shop is like visiting the best exhibition of contemporary art.”
Bulgari relies on a distribution network of about 300 stores, located in the most exclusive shopping areas in the world. The largest Bulgari store is the 10-story Bulgari Ginza Tower in Tokyo with 940 square meters of retail floor space. 2014 marked the 130th year of Bulgari success.